Everyone needs a digital media strategy and even more so now. Brands have had to act with speed. Interesting piece from The Drumon what is happening to advertising agencies in these uncertain times.
There is no doubt that the advertising industry, like many others, has had its world transformed by the coronavirus.
With many brands uncertain as to where to invest in order to safeguard their futures, and many agencies unsure which services to amplify at this uncertain time, The Drum Recommends – a service which helps brands find agencies – is sharing the trends it has seen within the most popular service categories on its platform during 2020.
Since the government ordered lockdown in the UK in March, there have been significant shifts in the areas of demand. Prior to lockdown, the leading services among the hundreds of categories listed on The Drum Recommends were commonly for traditional marketing services such as brand advertising creative, brand strategy, and branding design.
But from 23 March onwards as the nation obeyed our instruction to stay at home, there was a noticeable upturn in searches across digital categories which saw them consistently appear in the leaderboards. In particular, there has been a consistent rise in demand for web development and design, digital strategy and SEO and seeing the most considerable surge is social advertising.
And while there were dips in searches for otherwise popular services such as brand advertising creative, B2C brand strategy, brand design and copywriting, demand for digital strategy peaked during the thick of lockdown.
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